F Cancer Campaign Urges Women to "Touch Yourself"

At this point, with all the pink through Breast Cancer Awareness month, we are all aware of breast cancer. It's great that people donate and show their support, but what do people do about it? Mashable covered F Cancer's "Touch Yourself" campaign. It was launched in Women's Health and Men's Health magazines.

Does this campaign have the shock factor needed to get women involved? Sure. Many women are pleased to wear pink and show their support. People dye their hair, purchase brand name breast cancer apparel, and attend events. Even major sporting events show their support. For example, the NFL all decked out in pink uniforms.

The campaign plays on the sexual aspect of a breast exam to get women to do them. The campaign promotes early detection through self-breast exams. It engages women through the Facebook app, where they pledge to self-check. The clever play on words here (on their website) links to infographics on how to go about performing these self breast exams. After these women proudly make their pledge on Facebook, they are given the opportunity to share with their Facebook friends a card encouraging their friend to take the pledge. Some are educational, but others are funny.

Here are some of the popular ones:

But not only does this campaign cover breast cancer, but it gets everyone involved with a testicular cancer and melanoma self exam page. The campaign is based a lot on social media. Obviously the pledge is taken on Facebook. When you click Get Involved on the campaign's main site, it gives the options: Social, Digital, Physical, and Donate. You can tweet, post on Facebook, email, post on Tumblr and share videos all directly from the Social section of the website. You can submit a blog post and join the community in the Digital section. Physically, the give you the tools to host an event, start a chapter, buy a t-shirt, and even have "The Talk" with your parents. 

Follow F Cancer on Twitter: @letsFcancer and use #fuckcancer

As they say: Not just a great excuse to swear - a reason!

Read the Mashable article here.

If you would like to get involved or get more information, please email info@letsfcancer.com