F Cancer Campaign Urges Women to "Touch Yourself"

At this point, with all the pink through Breast Cancer Awareness month, we are all aware of breast cancer. It's great that people donate and show their support, but what do people do about it? Mashable covered F Cancer's "Touch Yourself" campaign. It was launched in Women's Health and Men's Health magazines.

Does this campaign have the shock factor needed to get women involved? Sure. Many women are pleased to wear pink and show their support. People dye their hair, purchase brand name breast cancer apparel, and attend events. Even major sporting events show their support. For example, the NFL all decked out in pink uniforms.

The campaign plays on the sexual aspect of a breast exam to get women to do them. The campaign promotes early detection through self-breast exams. It engages women through the Facebook app, where they pledge to self-check. The clever play on words here (on their website) links to infographics on how to go about performing these self breast exams. After these women proudly make their pledge on Facebook, they are given the opportunity to share with their Facebook friends a card encouraging their friend to take the pledge. Some are educational, but others are funny.

Here are some of the popular ones:

But not only does this campaign cover breast cancer, but it gets everyone involved with a testicular cancer and melanoma self exam page. The campaign is based a lot on social media. Obviously the pledge is taken on Facebook. When you click Get Involved on the campaign's main site, it gives the options: Social, Digital, Physical, and Donate. You can tweet, post on Facebook, email, post on Tumblr and share videos all directly from the Social section of the website. You can submit a blog post and join the community in the Digital section. Physically, the give you the tools to host an event, start a chapter, buy a t-shirt, and even have "The Talk" with your parents. 

Follow F Cancer on Twitter: @letsFcancer and use #fuckcancer

As they say: Not just a great excuse to swear - a reason!

Read the Mashable article here.

If you would like to get involved or get more information, please email info@letsfcancer.com

eBay Institutes New Pinterest-like "Feed"

Courtesy of Ad Age

eBay has introduced a new user interface: a streaming feed of products. eBay will let users create profile-like pages by "following" categories. It will also include normal recommended items from the user's history and previous searches. It becomes social media in the sense that users can look at friends' profiles an get inspiration for their own pages.

Now is it too much like Pinterest? This streaming feed looks more like pins to any Pinterest user. Will people think eBay is copying the streaming feed giant? Probably not. Pinterest is set up so that streaming images take up the entire screen and go on for many pages. eBay is designed to do this once a profile has been created and categories have been selected.

From a PR standpoint, this is awesome! eBay is an online shopping giant, that is top of mind for most online consumers. The aesthetic that the Pinterest design offers is that ease of use factor. Everything is easy to see, it is easily manageable. Noticing the great feedback from Pinterest and the ease of use there, it was only a matter of time before other websites began these feeds. eBay may have struck gold.

To make this new feature work its best, eBay has introduced larger product images and better product-description pages. eBay has also made checking out easier. What used to be a four-step process is now streamlined into one.

Courtesy of facebook.com

Other than adding this new feature to their website, eBay has also announced eBay Now: a same-day delivery service available in San Francisco. This was in the pilot stage for a while and is now official. More cities are planned for this delivery feature and will be announced in upcoming weeks.

Facebook has introduced "Collections" as well. This is feature that allows Facebook users to click a "want" or "Collect" button on their news feed and can save them to a wish list. This is not yet running, and was only introduced last week. With only 8 like (myself included) the idea needs a bigger push. Facebook explains: "Major push forthcoming."

Read the article.